What have you learned from your audience feedback?
Below is a transcript of the Prezi.
In order to answer this question and find out what our target audience really thought about our finished music video, print advertisement and digipak, we decided to post it virally across social media websites. The ones that we chose to post them on were Facebook, YouTube, Twitter and Google+. Through doing this, we were able to target a whole range of people to find out what their thoughts were on our finished products and to find out about any gaps that could be slightly amended in order to make the products better and appeal more to our target audience. We received various different comments back both in person and electronically which we have taken into consideration and improved upon. Although the majority of the feedback that we received online was positive, we were looking for some constructive criticism as well which is why we decided to interview people and ask for direct feedback in person. This is shown in some of the videos that are posted below. By posting our products online, it meant that we were receiving a variety of feedback from both media specialists who were able to feedback specifics as well as people who do not study media studies. This is very useful too because the media products are not intended for people who are aware of all the technicalities that are meant to be in a music video, print advertisement and digipak and therefore broader feedback is just as useful.
Some of our positive feedback included:
"The story was so good!"
"Loved the vary of shots you used"
"Loved the variety of camera angles that you have used in the video!"
"I think that the storyline fits in very well with the song"
"Very unique"
As we were in the production stages of development for our music video, print advertisement and digipak, we were constantly asking for improvements and suggestions from our class mates (our ideal target audience) and teachers so that we could change things as we were going a long instead of leaving it all until the end of the project and then having to go back and move things. We found that gaining feedback as we went a long was very helpful and also meant that if clips were not right or were going off topic, we were able to go out and re-film different parts before it was too late. A lot of the feedback received during these stages were that our clips were lasting for too long, which at times started to become boring and did not fit in with the beat of our chosen song. This meant that a fair few of our clips had to be sped up, split or deleted so that the fast paced song matched up with our narrative at all times.
Other audience feedback included some suggestions that we found very useful and incorporated into our music video. One person, Henry Goodrich, aged 18, who we asked to watch our music video and give feedback said "It may be a good idea to match the colours of your clips with your main stars mood so that the audience can clearly identify the difference." With this comment, we were then inspired to take this feedback into consideration and make some changes. This helped us to understand how the video may come across from an outside perspective. Based on this feedback, we decided to change the contrasts of all of the clips so that when our main star is depressed and sad at the beginning of our music video, the clips are 25% Black and White and when his mood changes and people start to accept him for who he is, the clips are in full colour. After having made this change, we then asked the same person to watch our video again to ask for further feedback. "I think that the changes made have had a massive impact on the video and makes the narrative now a lot easier to understand in my opinion! I can now clearly tell the mood changes that the main star goes through during his day."
Overall from all of our audience feedback, we have understood how to take other peoples feedback and incorporate it into our media products to make them better. The feedback that we received early on, with our draft products, helped significantly move away from our original ideas, to more innovative, higher quality, professional looking pieces. We also think that the audience feedback received has helped us to confirm things that we were unsure of during development stages, making it an invaluable tool in the process of finishing our media products to the highest possible standard.
In order to answer this question and find out what our target audience really thought about our finished music video, print advertisement and digipak, we decided to post it virally across social media websites. The ones that we chose to post them on were Facebook, YouTube, Twitter and Google+. Through doing this, we were able to target a whole range of people to find out what their thoughts were on our finished products and to find out about any gaps that could be slightly amended in order to make the products better and appeal more to our target audience. We received various different comments back both in person and electronically which we have taken into consideration and improved upon. Although the majority of the feedback that we received online was positive, we were looking for some constructive criticism as well which is why we decided to interview people and ask for direct feedback in person. This is shown in some of the videos that are posted below. By posting our products online, it meant that we were receiving a variety of feedback from both media specialists who were able to feedback specifics as well as people who do not study media studies. This is very useful too because the media products are not intended for people who are aware of all the technicalities that are meant to be in a music video, print advertisement and digipak and therefore broader feedback is just as useful.
Some of our positive feedback included:
"The story was so good!"
"Loved the vary of shots you used"
"Loved the variety of camera angles that you have used in the video!"
"I think that the storyline fits in very well with the song"
"Very unique"
As we were in the production stages of development for our music video, print advertisement and digipak, we were constantly asking for improvements and suggestions from our class mates (our ideal target audience) and teachers so that we could change things as we were going a long instead of leaving it all until the end of the project and then having to go back and move things. We found that gaining feedback as we went a long was very helpful and also meant that if clips were not right or were going off topic, we were able to go out and re-film different parts before it was too late. A lot of the feedback received during these stages were that our clips were lasting for too long, which at times started to become boring and did not fit in with the beat of our chosen song. This meant that a fair few of our clips had to be sped up, split or deleted so that the fast paced song matched up with our narrative at all times.
Other audience feedback included some suggestions that we found very useful and incorporated into our music video. One person, Henry Goodrich, aged 18, who we asked to watch our music video and give feedback said "It may be a good idea to match the colours of your clips with your main stars mood so that the audience can clearly identify the difference." With this comment, we were then inspired to take this feedback into consideration and make some changes. This helped us to understand how the video may come across from an outside perspective. Based on this feedback, we decided to change the contrasts of all of the clips so that when our main star is depressed and sad at the beginning of our music video, the clips are 25% Black and White and when his mood changes and people start to accept him for who he is, the clips are in full colour. After having made this change, we then asked the same person to watch our video again to ask for further feedback. "I think that the changes made have had a massive impact on the video and makes the narrative now a lot easier to understand in my opinion! I can now clearly tell the mood changes that the main star goes through during his day."
Overall from all of our audience feedback, we have understood how to take other peoples feedback and incorporate it into our media products to make them better. The feedback that we received early on, with our draft products, helped significantly move away from our original ideas, to more innovative, higher quality, professional looking pieces. We also think that the audience feedback received has helped us to confirm things that we were unsure of during development stages, making it an invaluable tool in the process of finishing our media products to the highest possible standard.
Below is an interview that we had with Chloe Colgrave, aged 18, after finishing the first draft of our music video. With the constructive criticisms given, we were able to go back to our video and make the necessary changes that were suggested in order to meet our target audiences requirements.
This is the feedback that we have received from posting our video on Facebook.
This is the feedback that we have received from posting our video on Twitter.
This is the feedback that we have received from posting our video on YouTube.